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By the North Carolina Restaurant and Lodging Association

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Economic Impact on NC Restaurants & Hotels

The NC hospitality industry has been uniquely devastated during the pandemic. This section includes data and information relative to the impact of the pandemic on taxable sales, hotel occupancy, and monthly employment data.

Based on Current Employment Statistics (CES) from NC Department of Commerce, here are the latest comparisons based on Food Services & Drinking Places and Accommodations sector data.

IndustryApril 2023
Food Services & Drinking Places403,500
Accommodations44,800
 
Industry Subtotal448,300
All Industries5,051,146
All Other Industries4,602,846

Based on NC Department of Revenue Monthly Sales and Use Tax Statistics, here are the latest comparisons based on data for Restaurants, Taverns, and Hotels.

IndustryMarch 2023
Restaurants$1,881,058,926
Taverns$91,202,851
Hotels$438,224,444
 
Industry Subtotal$2,410,486,221
All Industries$16,578,417,346
All Other Industries$14,167,931,125

Based on Smith Travel Research data, here are the latest comparisons:

Data TypeApril 2023
Occupancy Rate (%)65.8%
ADR ($)$128.57
RevPAR ($)$84.66

VisitNC Economic Impact Studies
6/10/22 · Source: VisitNC
6/10/22
NC Hospitality Businesses That Received PPP Loans
10/08/21 · Source: FedPay & NCRLA
10/08/21
NC Restaurant Revitalization Fund Recipients List
10/07/21 · Source: Small Business Administration
10/07/21
NC STR Report – April 2023
10/19/22 · Source: Smith Travel Research
10/19/22
NC Cumulative STR Data – April 2023
8/22/22 · Source: NCRLA
8/22/22
NC Employment Statistics – April 2023 (Food Services & Accommodations)
9/16/22 · Source: NC Department of Commerce
9/16/22
NC Monthly Taxable Sales – March 2023
8/22/22 · Source: NC Department of Revenue
8/22/22
Questions or concerns? Contact us at nroberts@ncrla.org.

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